Perhaps the most efficient of all possible energy storage media is ammonia. It's needed everywhere, as fertilizer, so conversion loss is effectively zero. Transport costs are minimal because it doesn't need to go very far. It can be produced any time power is available, and then not when there isn't.
Whoever develops a self-contained fertilizer production module that may be plugged into any variable-output generator will do more for the planet than anybody developing clean power generation.
Such a module would be immediately usable attached to wind generators in places with wind but no transmission grid, and next to oil wells that presently flare off natural gas as too expensive to condense and transport. It could be attached to solar power towers in deserts far from population centers, and operate directly off the high temperature in the tower without first converting to electricity.