This guy has it dead-on about the airline industry:
Bruce Sterling had it right when he said at the recent O'Reilly OSCON, "Microsoft Windows is slowly but surely becoming an armed terrorspace. It's like an airport. You go into an airport nowadays, it's really kind of amazing that the people who run them still expect you to spend money in there. They still pretend to you that you are this pampered jet-set consumer, instead of a captive under armed guard, which is what you are."