Don't like Secure Boot? Don't buy a Chromebook.
People are, unsurprisingly, upset that Microsoft have imposed UEFI Secure Boot on the x86 market. A situation in which one company gets to determine which software will boot on systems by default is obviously open to abuse. What's more surprising is that many of the people who are upset about this are completely fine with encouraging people to buy Chromebooks.
Out of the box, Chromebooks are even more locked down than Windows 8 machines. The Chromebook firmware validates the kernel, and the kernel verifies the filesystem. Want to run a version of Chrome you've built yourself? Denied. Thankfully, Google have provided a way around this - you can flip a physical switch hidden somewhere in the machine to disable the validation. Doing so deletes all your data in the process, in order to avoid the situation where a physically present attacker wants to steal your data or backdoor your system unnoticed, but after that it'll boot any OS you want. The downside is that you've lost the security that you previously had. If a remote attacker manages to replace your kernel with a backdoored one, the firmware will boot it anyway. Want the same level of security as the stock firmware? You can't. There's no way for you to install your own signing keys, and Google won't sign third party binaries. Chromebooks are either secure and running Google's software, or insecure and running your software.
Much like Chromebooks, Windows 8 certified systems are required to permit the user to disable Secure Boot. In contrast to Chromebooks, Windows 8 certified systems are required to permit the user to install their own keys. And, unlike Google, Microsoft will sign alternative operating systems. Windows 8 certified systems provide greater user freedom than Chromebooks.
Some people don't like Secure Boot because they don't trust Microsoft. If you trust Google more, then a Chromebook is a reasonable choice. But some people don't like Secure Boot because they see it as an attack on user freedom, and those people should be willing to criticise Google's stance. Unlike Microsoft, Chromebooks force the user to choose between security and freedom. Nobody should be forced to make that choice.