I have always been bothered by those adverts where some wrinkled person who was famous thirty years ago reminds you in a slow voice that you'll be needing funeral insurance one of these days. They're so bloody patronising. It's such a worry for your relatives if you don't have funeral insurance, and if you sign up for ours, we'll send you a carriage clock absolutely free, because we know what you like, you old fart, you like carriage clocks. That's your whole life right there, polishing and admiring your carriage clock, trying not to think about all the time you haven't got left.
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