14 Mar 2004 markonen   » (Journeyer)

Back in 2002 I advocated a new kind of a banner ad that was cheaper to make, got better results, and didn’t annoy people enough to create a market for banner blocking software. The idea was to go from small banners, strobing at 20Hz, to bigger but static images. After all, the approach seemed to work pretty well in magazines and newspapers.

Well, I’m happy to report that the future has arrived — DoubleClick is selling space for 160x800 pixel “Giant Scyscrapers” that, as a plain old JPEGs, work really, really well. Here’s a real Neiman Marcus ad for Marc Jacobs, as displayed at nytimes.com. I can’t wait to see other advertisers join the bandwagon.

Latest blog entries     Older blog entries

New Advogato Features

New HTML Parser: The long-awaited libxml2 based HTML parser code is live. It needs further work but already handles most markup better than the original parser.

Keep up with the latest Advogato features by reading the Advogato status blog.

If you're a C programmer with some spare time, take a look at the mod_virgule project page and help us with one of the tasks on the ToDo list!