The IBM Super Bowl ad was very, very cool. For those of you who missed it, it was basically Muhammad Ali in his famous "I am the greatest!" speech/rant, but focusing on the next phrase: "I shook the world!" The Linux boy/child/weirdo/eminem clone is staring at Ali on the TV, who repeats this over and over. Then Ali appears next to the world, and implores the kid to "shake the world." Good stuff, probably the best of the whole series. I know IBM is doing this purely because it wants to shake Microsoft and the money tree, and not because it wants to shake DRM, patents, or any of the other things I want to shake, but it's still cool. And I don't mind shaking either MS or the money tree. Go IBM. :)