This is fabulous:

Always err on the side of overkill. Actually, there is no such thing as overkill in a situation like this. Ideally, long form coverage is the way to go using a combination of local anchors/hosts and network updates and cutaways.

The initial hours of coverage are critical. People who have never listened to our stations will be tuning in out of curiosity, desperation, panic and a hunger for information. RIGHT NOW, convert them to P-1's, or at least make them a future cumer. We must make sure we meet their expectations, otherwise they're gone forever and they ain't coming back.

Of course it's craven. Of course we shouldn't be surprised to see members of the media trying to turn war to their advantage. As Clive Thompson said, "It's hardly a secret to anyone that media organizations are slavering over the prospect of war. Hell, they slaver over the prospect of a kid falling down a well, or a local dog getting braces." But it's still striking to see it in writing. And with such fervor!