This is funny, just came in over the mail reader:

From: <news@ineedhits.com>
Subject: Yahoo! Has Acquired Inktomi

   Hi Gary Lawrence Murphy, As an ineedhits.com member we strive
   to keep you up to date with the latest Search Engine news, and
   Industry developments. Below is some recent and very exciting
   news about Yahoo! and Inktomi.

 ======================== LATEST NEWS IN THE PRESS ========================

  Yahoo! Has Acquired Inktomi --------------------------
  On the 19th March YAHOO!Inc. announced completion of its
  acquisition for Inktomi. Inktomi is now a Wholly-Owned

March 19th!!!! Oh, yeah, that's latest news alright! I probably heard about this deal within the hour over either Google news or Feedster, and the old "Wait until we're ready to print" ... well, I guess mailing lists just don't cut it anymore.