Advertising link frenzy
Some links that came up in a recent email thread on Internet advertising,
and some more that should have.
Start with Charles Stross: The
inadmissible assumptions. "All advertising tends
towards the state of spam." (I would disagree with
this as long as there are advertising media that
can be made scarce and expensive. The challenge is
how to make that possible. In my humble opinion,
you can't de-spamify Internet advertising,
and thereby make it valuable, without massive
improvements in privacy tools. Quora thread: What
is the percentage of Internet users that employ
AdBlock Plus or similar ad blocking plugins?)
Good counterpoint from Terence Kawaja: The
Golden Age of Advertising Technology. From the
inside, it looks as if all is well. Local maxima
or bust!
Somehow, it looks as if Microsoft,
of all companies, is starting to get
the online advertising problem. All I can
see from the outside is a promising combination of Tracking
Protection and other privacy-enhancing
measures on the browser side, and utter
FAIL on the advertising side. Anybody any closer
to making sense of this? Or are the browser and ad
tech groups so separated that it's pointless to talk
about "Microsoft" as a decision-making entity here?
Zeroing in on DNT:1
Do Not Track: It’s the user’s voice that matters
IAB’s Rothenberg: ‘Microsoft’s DNT Reversal Makes No Sense’
SOURCE: Microsoft May Abandon The Ad Business Over IE10 Fiasco (MSFT)
The Display Ad Market Is In Big Trouble
Enough about Redmond, Washington.
No discussion of advertising on the Internet
would be complete without some mention of the ad-infested
Android platform.
Two useful pieces from Horace Dediu: Android
Economics and The
Android Income Statement
If you're not at the table, you're on the menu. Don
Norman: Google doesn’t get people, it sells
them.
Not all bad news, though: Android's
Overblown Fragmentation Problem by Nick Bradbury makes a good point.
Get your head out of phone space anyway. Try The
Phone Stack.
Some good discussion of that company
your creepy ex-co-workers
haven't killed yet. Michael Wolff: The
Facebook Fallacy. "Facebook not only is on course
to go bust but will take the rest of the ad-supported
Web with it." Three follow-ups:
Doc Searls: After Facebook fails
Richard Stacy: Doc Searls, Michael Wolff and The Facebook Fairy
Benjamin Mako Hill: Why Facebook's Network Effects are Overrated
Robert Bruce says every company is a media company: Traditional
Advertising is Truly Dead
Henry Blodget: Don't
Mean To Be Alarmist, But The TV Business May Be
Starting To Collapse - Business Insider
Think Different: Orbitz
Discriminates Against Mac Users ... Just Like It
Should Be Doing
Jerry Neumann breaks down the money in targeting: Your
personal data is not worth anywhere near what you
think it's worth
This makes sense to somebody, I guess: A
Framework For The $10B+ Native Advertising Market.
"Native advertising is defined as ad strategies
that allow brands to promote their content into the
endemic experience of a site in a non-interruptive,
integrated way."
At least we have some promising news from
the Journalism front. Frédéric Filloux: Lessons
from ProPublica and How
ProPublica changed investigative reporting.
Just to show a good example of a ProPublica story: Inside
the Investigation of Leading Republican Money Man
Sheldon Adelson. Your winnings, sir.
Syndicated 2012-07-18 14:44:31 from Don Marti