dmarti is currently certified at Master level.

Name: Don Marti
Member since: 2000-04-21 19:59:46
Last Login: 2007-08-14 04:08:08

FOAF RDF Share This

Homepage: http://zgp.org/~dmarti/

Notes:

No haiku patents
means I've no incentive to

When a site tries to violate users' common-sense expectation of privacy, it should be the system administrator's responsibility to protect the user unless the user requests otherwise. Web ad banners are a security hole.

Information wants to be $6.95.

This 5-minute DNS tweak

protects you and the users who depend on you from the evil, intrusive tracking of doubleclick.net.

Projects

Articles Posted by dmarti

Recent blog entries by dmarti

Syndication: RSS 2.0

QoTD: Zoë Keating

It’s one thing for individuals to upload all my music for free listening (it doesn’t bother me). It’s another thing entirely for a major corporation to force me to. I was encouraged to participate and now, after I’m invested, I’m being pressured into something I don’t want to do.

Zoë Keating

Syndicated 2015-01-24 17:20:29 from Don Marti

mobile ad revenue fail

Arel Lidow has a look at Mary Meeker's Internet Trends report and writes, Each year, the gap between dollars spent on mobile advertising versus time spent on mobile devices increases: in 2011, the implied gap was about $14 billion; in 2013, it was about $28 billion. So why is the gap in mobile ad spend so damn large? And when will those billions of dollars come flooding in?

I plotted the same data, and and put the numbers for print, web, and mobile, across several years, on the same graph.

Clearly, Lidow is right. Mobile is remarkably disappointing, compared to web. But what is going on with print?

Even as the fraction of user time spent on print falls, it's worth more to advertisers than mobile is.

This isn't much of a surprise, if you look at advertising history. More targetable ad media such as junk fax and email spam tend to fall in value, while non-targetable ad media tend to hold or gain value. (Seems paradoxical until you look at the economics behind it.)

But here's Lidow's recommendation: If you could wave a magic wand and provide a perfect attribution system with widespread usage by marketers and agencies, the mobile ad landscape would change quickly, and ad spend would increase.

So wait a minute. Take the a low-value ad medium and make it more valuable by doing more of what makes it less valuable? Wouldn't you want to figure out how to go the other way?

I don't get it. More and more I'm starting to think that this whole surveillance marketing trend is more about selling Marketing to the rest of the company than about selling stuff to customers.

Syndicated 2015-01-22 15:12:23 from Don Marti

Perfect storm for web ads in 2015?

Is it just me, or is all this stuff hitting the web ad business all at once?

Consolidation

The market couldn't sustain a zillion different 8-bit microcomputers or web portals, back when those were a thing. And it has always seemed unlikely that the market can keep supporting a zillion lookalike adtech firms. Jack Marshall of the Wall Street Journal writes, A shakeout is under way in the online advertising industry, where dozens of startups—often with seemingly undifferentiated services and limited scale— face the reality that there isn’t enough room for everyone.

Google and Facebook are eating the ecosystem. Michael Eisenberg writes, Today, most adtech companies are exploiting features that are missing on the core platforms of Google, Facebook, and many of the already public companies. They are optimising and brokering between technology platforms (mobile and web), exchanges and advertisers. However, information is nearing perfection in this market, making it difficult to build a moat around businesses and maintain margins.

Large agencies that plan to make a living helping clients navigate a confusing list of technology partners are probably on the wrong side of the trend here. They're like Unix ISVs who planned to keep building the same basic product on dozens of basically identical but incompatible Unix variants. A difficult feat of management and tech integration, but not really the way that mature technology markets tend to go.

Fraud crisis

You know how, when a lot of people are starting committees to talk about how something is an industry-wide problem and it's everyone's responsibility to fix it, that means the problem is about to go away?

Me either.

Bob Hoffman explains this one best.

Blocking keeps going up, tracking protection emerges

Ad blocking is trending up, but it's not for everyone. Many users have a basic fairness expectation around advertising: if you look at the content, you should also accept the ads that that support it.

Tracking protection, though, is a situation where fairness norms point away from adtech. A 2014 survey found that 87 percent of users choose not to be tracked by default. Tracking protection products such as Disconnect and Privacy Badger are using a different message from crude ad blocking, to reach more users. Disconnect is positioning its tracking protection product as as basic Internet security software—Join over 3 million people who use our open source software to protect their identities and sensitive personal info from hackers and trackers—not a way to get something for nothing.

Browser built-in tracking protection is coming along, too. Apple Safari already blocks third-party cookies, MSIE has tracking protection lists (which lump adtech in with socially-engineeered malware) and Firefox is getting its own tracking protection too.

The holdout is Google Chrome, and that's a whole other story. Google as a whole would certainly do better on an all-tracking-protected web, because if everyone's less able to track users, Google's expertise in parsing content matters more. But it's hard for information packrats to walk away from shiny, tempting information.

Tech-aware publishers

The typical adtech/publisher relationship has more in common with one-sided record contracts than with typical advertising. Publishers haven't understood the technology as well as adtech firms, and so have signed away their valuable audiences in pursuit of surveillance marketing woo-woo.

But that's changing. New publishers have web skills from the ground up. Vox Media is a good example. And existing publishers are getting better at defending their interests. Quartz, an Atlantic Media site, runs ads that look and work more like expensive magazine ads than like ratty web display ads. And, most important, Quartz ads are intact for users running Disconnect.

The near-term effect of VC investment in web publishing startups is that many publishers will have the breathing space to turn down the short-term revenue from crappy, targeted "click the monkey" or "one weird trick" ads, and pursue other options. Tracking protection for a site's audience is the kind of "moat" that investors tend to look for.

Put it together

The fun part isn't any one of these trends, or even the fact that they're hitting at the same time, but how they interact.

Fraud helps drive consolidation. Consolidation, with more accurate tracking, encourages more users to try tracking protection. Tracking protection and fraud drive ad spending to quality publishers. Success for quality publishers means more investment in tracking protection. And around it goes.

What a fun year this is going to be.

Syndicated 2015-01-15 13:35:48 from Don Marti

Fedora 21 note: grub2 prompt

Fedora 21 installed on my main laptop ( Thinkpad, formerly Fedora 20.) Came up at a GRUB2 prompt instead of booting normally. Used this to fix:

  grub2-mkconfig -o /boot/grub/grub.cfg
grub2-install --target=x86_64-efi 

(Found on Gentoo Forums. Appreciating the Gentoo scene right now.) I'm still not noticing a lot of differences yet, but at least I won't be showing up at SCALE this year without the shiny new thing.

Syndicated 2015-01-10 15:49:41 from Don Marti

QoTD: Doc Searls

Nobody is writing with more insight and depth on the subject of online advertising, and doing the work required to understand what kinds of advertising best support (and hurt) what's left of professional journalism in the networked world.

Doc Searls

(This is about me, believe it or not. if I can't get a conference speaking slot out of that...)

Syndicated 2015-01-01 16:48:38 from Don Marti

599 older entries...

 

dmarti certified others as follows:

  • dmarti certified jimd as Master
  • dmarti certified chrisd as Journeyer
  • dmarti certified fusion94 as Journeyer
  • dmarti certified joey as Master
  • dmarti certified crackmonkey as Journeyer
  • dmarti certified schoen as Journeyer
  • dmarti certified dsifry as Journeyer
  • dmarti certified fenrus as Journeyer
  • dmarti certified starshine as Journeyer
  • dmarti certified dreier as Journeyer
  • dmarti certified shaneo as Journeyer
  • dmarti certified elise as Journeyer
  • dmarti certified bwoodard as Journeyer
  • dmarti certified lilo as Journeyer
  • dmarti certified eivind as Master
  • dmarti certified shaleh as Journeyer
  • dmarti certified rachel as Apprentice
  • dmarti certified zacs as Journeyer
  • dmarti certified bodo as Journeyer
  • dmarti certified benson as Journeyer
  • dmarti certified jwcheung as Journeyer
  • dmarti certified alexr as Journeyer
  • dmarti certified bkuhn as Journeyer
  • dmarti certified rms as Master
  • dmarti certified squinky as Journeyer
  • dmarti certified kroah as Master

Others have certified dmarti as follows:

  • dsifry certified dmarti as Journeyer
  • schoen certified dmarti as Journeyer
  • fusion94 certified dmarti as Journeyer
  • elise certified dmarti as Journeyer
  • kmself certified dmarti as Journeyer
  • shaneo certified dmarti as Journeyer
  • dreier certified dmarti as Journeyer
  • crackmonkey certified dmarti as Journeyer
  • dyork certified dmarti as Journeyer
  • shaleh certified dmarti as Journeyer
  • zacs certified dmarti as Journeyer
  • bodo certified dmarti as Journeyer
  • jpick certified dmarti as Journeyer
  • benson certified dmarti as Journeyer
  • jmd certified dmarti as Journeyer
  • jwcheung certified dmarti as Master
  • alexr certified dmarti as Journeyer
  • stevegt certified dmarti as Journeyer
  • jbs certified dmarti as Journeyer
  • roundeye certified dmarti as Master
  • Waldo certified dmarti as Journeyer
  • xtifr certified dmarti as Journeyer
  • Elkay certified dmarti as Journeyer
  • bkuhn certified dmarti as Journeyer
  • juhtolv certified dmarti as Journeyer
  • dmerrill certified dmarti as Master
  • linas certified dmarti as Journeyer
  • MisterBad certified dmarti as Master
  • Jewelsthorn certified dmarti as Journeyer
  • proski certified dmarti as Master
  • squinky certified dmarti as Master
  • mpawlo certified dmarti as Master
  • modus certified dmarti as Master
  • aicra certified dmarti as Master
  • SIrabbi certified dmarti as Journeyer
  • mishan certified dmarti as Master
  • burkele certified dmarti as Master
  • kclayton certified dmarti as Master
  • adl certified dmarti as Master
  • kwa certified dmarti as Master
  • jdl certified dmarti as Journeyer
  • lkcl certified dmarti as Master
  • chalst certified dmarti as Master
  • sye certified dmarti as Master new

[ Certification disabled because you're not logged in. ]

New Advogato Features

New HTML Parser: The long-awaited libxml2 based HTML parser code is live. It needs further work but already handles most markup better than the original parser.

Keep up with the latest Advogato features by reading the Advogato status blog.

If you're a C programmer with some spare time, take a look at the mod_virgule project page and help us with one of the tasks on the ToDo list!

X
Share this page