dmarti is currently certified at Master level.

Name: Don Marti
Member since: 2000-04-21 19:59:46
Last Login: 2007-08-14 04:08:08

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Homepage: http://zgp.org/~dmarti/

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When a site tries to violate users' common-sense expectation of privacy, it should be the system administrator's responsibility to protect the user unless the user requests otherwise. Web ad banners are a security hole.

Information wants to be $6.95.

This 5-minute DNS tweak

protects you and the users who depend on you from the evil, intrusive tracking of doubleclick.net.

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If users don't care about privacy...

Another one from the "If users don't care about privacy, why is this even a thing?" department. (Previously: gas pump sticker, RFID protector )

Here's a page from a mailer opposing California's Proposition 46.

Prop 46
mailer

If the "privacy is dead" crowd were anywhere near right, the pro-46 mailers would have come out with something like:

"Proposition 46 helps you connect with public and private sector stakeholders and share your love for your favorite health brands!"

But that's not the kind of message that works on regular people. All that connect, share, conversations with brands jive? That only works in Marketing meetings with too few breaks and too much PowerPoint® and CO2.

Bonus links

No on 46: Privacy

George Tannenbaum: Conversations about brands. A Primer.

The Economist: Leaders: Advertising and technology: Stalkers, Inc.

Emerging Technology From the arXiv - MIT Technology Review: The Murky World of Third Party Web Tracking

Adam Tanner, Contributor: Health Entrepreneur Debates Going To Data's Dark Side

In the Pipeline: The Most Unconscionable Drug Price Hike I Have Yet Seen

Alltop RSS: Kyle and Stan Malvertising Network Nine Times Bigger Than First Reported

Darren: Some big hairy questions for advertising and marketing technology

Quinn Norton: "What Does Ethical Social Networking Software Look Like?" in The Message

Paul Scicchitano: Critics Say Big Data May Discriminate

Zach Rodgers: Under Pressure From Buyers, Fraud-Plagued AppNexus Girds For Battle

AdExchanger: Come Together: How The Advertising And Software Industries Are Converging

ronan: It’s Official: Consumers Are Just Not That Into Retargeted Ads

Syndicated 2014-10-25 14:31:46 from Don Marti

QoTD: Bob Hoffman

The addiction to targeting, which digital technology has only amplified, has derailed the advertising industry from concentrating on its real job—creating interesting messages.

Bob Hoffman

Syndicated 2014-10-23 12:21:47 from Don Marti

Snapchat ads and committing to non-targeting

Recent Snapchat blog, announcing ads:

We want to see if we can deliver an experience that’s fun and informative, the way ads used to be, before they got creepy and targeted. It’s nice when all of the brilliant creative minds out there get our attention with terrific content.

That's a great idea, and ties in with what I've been saying all along about the targeted ad problem.

But I'm not optimistic. Snapchat is still running on a mobile phone, running within an environment that's either problematic or outright privacy-hostile. If Snapchat can't commit to its core feature, the idea that photos disappear after sending, how can the company credibly commit to less creepy, more valuable advertising?

It would be a huge win for Snapchat if they could pull it off. But I doubt that a single app can do it.

Signalful ads are an emergent benefit from media that tend to build user confidence through tracking resistance. Non-creepiness can't be declared, it has to be discovered.

Syndicated 2014-10-18 12:11:52 from Don Marti

Susceptible to advertising?

Something I hear a lot in discussions of online ad blocking is something like:

Ad blocker users aren't susceptible to advertising anyway.

But advertising isn't a matter of susceptability. It's not fly fishing. Advertising is based on an exchange of attention for signal. The audience pays attention, and the advertiser sends a signal of his or her intentions in the market and belief in product saleability.

Kevin Simler writes, We may not conform to a model of perfect economic behavior, but neither are we puppets at the mercy of every Tom, Dick, and Harry with a billboard. We aren't that easily manipulated.

Ad blocker users aren't the only ones who aren't "susceptible." Nobody is "susceptible." People pay attention to advertising more or less depending on how involved they are in that market, but it's a rational process.

If you go down the road of believing in "susceptible," then you get to the wrong answers. First, advertisers throw away their signaling ability by targeting users likely to click. Then users respond by blocking not just the targeted ads but by over-blocking the remaining signal-carrying ads.

Once you understand how advertising works (you did read that Kevin Simler essay?) you can get to the optimal blocking tool for yourself as a market participant: Privacy Badger, which blocks the ads that it's not rational to look at while letting non-targeted ads, with their signaling value, through.

More on this kind of thing: Targeted Advertising Considered Harmful

Syndicated 2014-10-10 15:43:07 from Don Marti

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