dmarti is currently certified at Master level.

Name: Don Marti
Member since: 2000-04-21 19:59:46
Last Login: 2007-08-14 04:08:08

FOAF RDF Share This

Homepage: http://zgp.org/~dmarti/

Notes:

No haiku patents
means I've no incentive to

When a site tries to violate users' common-sense expectation of privacy, it should be the system administrator's responsibility to protect the user unless the user requests otherwise. Web ad banners are a security hole.

Information wants to be $6.95.

This 5-minute DNS tweak

protects you and the users who depend on you from the evil, intrusive tracking of doubleclick.net.

Projects

Articles Posted by dmarti

Recent blog entries by dmarti

Syndication: RSS 2.0

Snapchat ads and committing to non-targeting

Recent Snapchat blog, announcing ads:

We want to see if we can deliver an experience that’s fun and informative, the way ads used to be, before they got creepy and targeted. It’s nice when all of the brilliant creative minds out there get our attention with terrific content.

That's a great idea, and ties in with what I've been saying all along about the targeted ad problem.

But I'm not optimistic. Snapchat is still running on a mobile phone, running within an environment that's either problematic or outright privacy-hostile. If Snapchat can't commit to its core feature, the idea that photos disappear after sending, how can the company credibly commit to less creepy, more valuable advertising?

It would be a huge win for Snapchat if they could pull it off. But I doubt that a single app can do it.

Signalful ads are an emergent benefit from media that tend to build user confidence through tracking resistance. Non-creepiness can't be declared, it has to be discovered.

Syndicated 2014-10-18 12:11:52 from Don Marti

Susceptible to advertising?

Something I hear a lot in discussions of online ad blocking is something like:

Ad blocker users aren't susceptible to advertising anyway.

But advertising isn't a matter of susceptability. It's not fly fishing. Advertising is based on an exchange of attention for signal. The audience pays attention, and the advertiser sends a signal of his or her intentions in the market and belief in product saleability.

Kevin Simler writes, We may not conform to a model of perfect economic behavior, but neither are we puppets at the mercy of every Tom, Dick, and Harry with a billboard. We aren't that easily manipulated.

Ad blocker users aren't the only ones who aren't "susceptible." Nobody is "susceptible." People pay attention to advertising more or less depending on how involved they are in that market, but it's a rational process.

If you go down the road of believing in "susceptible," then you get to the wrong answers. First, advertisers throw away their signaling ability by targeting users likely to click. Then users respond by blocking not just the targeted ads but by over-blocking the remaining signal-carrying ads.

Once you understand how advertising works (you did read that Kevin Simler essay?) you can get to the optimal blocking tool for yourself as a market participant: Privacy Badger, which blocks the ads that it's not rational to look at while letting non-targeted ads, with their signaling value, through.

More on this kind of thing: Targeted Advertising Considered Harmful

Syndicated 2014-10-10 15:43:07 from Don Marti

Treasuring clicks, trashing content

Matt Harty from Experian writes, Marketers Buy Clicks But Don’t Understand What They Get. More:

Clicks usually do not bring any other information with them. When the click hits the marketer’s site, the ability to value the differences (and related potential ROI) between these visitors is minimal.

Harty's proposed solution, not surprisingly, is to add another layer of Big Data intermediaries, to sell information about the users behind those clicks. This one will fix it for sure, right? But does online advertising have to be just a matter of piling up more and more layers of companies selling expensive math and sneakily-acquired PII?

If only there were something that you could attach an ad to, some work that people who were interested in a certain topic would naturally see as valuable and want to spend time with. Something that would make an ad pay its own way, by sending the message, as Kevin Simler put it, Here an ad conveys valuable information simply by existing.

Yes, paying for something valuable to run the ad on would cost money, but that's part of how advertising really works. Advertising done right pays its way by carrying a signal to prospective buyers, one that they have an incentive to receive and process, not block. Simler also points out a kind of meta-signaling, or "cultural imprinting." When a brand establishes itself, it helps its customers send their own signals.

[B]rands carve out a relatively narrow slice of brand-identity space and occupy it for decades. And the cultural imprinting model explains why. Brands need to be relatively stable and put on a consistent "face" because they're used by consumers to send social messages, and if the brand makes too many different associations, (1) it dilutes the message that any one person might want to send, and (2) it makes people uncomfortable about associating themselves with a brand that jumps all over the place, firing different brand messages like a loose cannon.

Advertising isn't just a game of spam vs. spam filter, popup vs. popup blocker, and cookie vs. Privacy Badger. There's more to it than that, or there can be.

Meanwhile, Bob Hoffman writes,

Content is everything, and it's nothing. It's an artificial word thrown around by people who know nothing, describing nothing.

Good point. The audience's perception of how much it cost to place an ad is the way that the ad acquires its signaling power. The ad-supported resource, whether it's a TV show, an article with photos, or a story, amplifies the ad by its quality and apparent cost.

A famous byline on a magazine cover increases the magazine's reputation, which increases the signaling power of the ads inside, which makes ad space more valuable. Get a reputation for paying well, get more money from advertisers, and so on. Do it right and the more you pay people, the more advertisers pay you, the more you can pay people. (This is the positive feedback loop that pro sports is in. And not only is the sports audience not the product being sold, the audience is paying to be advertised to.)

Signaling through quality editorial product is the opportunity that online advertising is thowing away, by programmatically buying ad units attatched to crappy, infringing, or outright fraudulent "content". Somehow, people have gotten the idea that math matters, user data matters, but "content" doesn't.

What's the alternative? Some ideas at What can brands do now? and Solutions.

Bonus links

Malvertising Campaign Employs the Nuclear Option on Zedo A malicious Javascript file, unintentionally served last week by the Zedo advertising network, redirected victims to the Nuclear exploit kit which (under the right circumstances) delivered a punishing series of infections onto PCs.

Einbinder Flypaper, The brand you've gradually grown to trust over the course of three generations.

Syndicated 2014-09-24 03:27:52 from Don Marti

QoTD: Giles Bowkett

The Agile Manifesto might also be to blame for the Scrum standup. It states that "the most efficient and effective method of conveying information to and within a development team is face-to-face conversation." In fairness to the manifesto's authors, it was written in 2001, and at that time git log did not yet exist. However, in light of today's toolset for distributed collaboration, it's another completely implausible assertion, and even back in 2001 you had to kind of pretend you'd never heard of Linux if you really wanted it to make sense.

Giles Bowkett

Syndicated 2014-09-22 04:21:47 from Don Marti

577 older entries...

 

dmarti certified others as follows:

  • dmarti certified jimd as Master
  • dmarti certified chrisd as Journeyer
  • dmarti certified fusion94 as Journeyer
  • dmarti certified joey as Master
  • dmarti certified crackmonkey as Journeyer
  • dmarti certified schoen as Journeyer
  • dmarti certified dsifry as Journeyer
  • dmarti certified fenrus as Journeyer
  • dmarti certified starshine as Journeyer
  • dmarti certified dreier as Journeyer
  • dmarti certified shaneo as Journeyer
  • dmarti certified elise as Journeyer
  • dmarti certified bwoodard as Journeyer
  • dmarti certified lilo as Journeyer
  • dmarti certified eivind as Master
  • dmarti certified shaleh as Journeyer
  • dmarti certified rachel as Apprentice
  • dmarti certified zacs as Journeyer
  • dmarti certified bodo as Journeyer
  • dmarti certified benson as Journeyer
  • dmarti certified jwcheung as Journeyer
  • dmarti certified alexr as Journeyer
  • dmarti certified bkuhn as Journeyer
  • dmarti certified rms as Master
  • dmarti certified squinky as Journeyer
  • dmarti certified kroah as Master

Others have certified dmarti as follows:

  • dsifry certified dmarti as Journeyer
  • schoen certified dmarti as Journeyer
  • fusion94 certified dmarti as Journeyer
  • elise certified dmarti as Journeyer
  • kmself certified dmarti as Journeyer
  • shaneo certified dmarti as Journeyer
  • dreier certified dmarti as Journeyer
  • crackmonkey certified dmarti as Journeyer
  • dyork certified dmarti as Journeyer
  • shaleh certified dmarti as Journeyer
  • zacs certified dmarti as Journeyer
  • bodo certified dmarti as Journeyer
  • jpick certified dmarti as Journeyer
  • benson certified dmarti as Journeyer
  • jmd certified dmarti as Journeyer
  • jwcheung certified dmarti as Master
  • alexr certified dmarti as Journeyer
  • stevegt certified dmarti as Journeyer
  • jbs certified dmarti as Journeyer
  • roundeye certified dmarti as Master
  • Waldo certified dmarti as Journeyer
  • xtifr certified dmarti as Journeyer
  • Elkay certified dmarti as Journeyer
  • bkuhn certified dmarti as Journeyer
  • juhtolv certified dmarti as Journeyer
  • dmerrill certified dmarti as Master
  • linas certified dmarti as Journeyer
  • MisterBad certified dmarti as Master
  • Jewelsthorn certified dmarti as Journeyer
  • proski certified dmarti as Master
  • squinky certified dmarti as Master
  • mpawlo certified dmarti as Master
  • modus certified dmarti as Master
  • aicra certified dmarti as Master
  • SIrabbi certified dmarti as Journeyer
  • mishan certified dmarti as Master
  • burkele certified dmarti as Master
  • kclayton certified dmarti as Master
  • adl certified dmarti as Master
  • kwa certified dmarti as Master
  • jdl certified dmarti as Journeyer
  • lkcl certified dmarti as Master
  • chalst certified dmarti as Master

[ Certification disabled because you're not logged in. ]

New Advogato Features

New HTML Parser: The long-awaited libxml2 based HTML parser code is live. It needs further work but already handles most markup better than the original parser.

Keep up with the latest Advogato features by reading the Advogato status blog.

If you're a C programmer with some spare time, take a look at the mod_virgule project page and help us with one of the tasks on the ToDo list!

X
Share this page