The Bike Ride is marketed as a charitable event- the application forms are covered in adverts for a Breast Cancer charity, causing people to assume that a portion of the £9.50 entry fee actually goes to a charity. Apparently tisn't true. The question is, why pay some company all this cash (about 20 of us are planning on going) rather than just donating it to the charity directly? They don't supply transport or refreshments. They do sell T-Shirts (just more profit for them). What is it that they actually do to earn this money? It's all very strange.