jdub: Depends on your point of view, really. Personally, I'd say Ballmer's right; for Microsoft, it is about a viable business, not a viable industry. Personally, my motivations are: a) viable industry, b) good times [the people are fantastic, by and large], c) disposing of spare time while having fun, d) fame, e) fortune. Of course, it would be nice if everyone worked together and had a nice, viable, industry built on love.

But these are *people* we're talking about.