22 May 2009 clarkbw   » (Master)

The power of defaults in our choices

My bus ride home trippled in time last night because of some construction so I had the opportunity to watch this TED talk.

This really drove home the power of defaults user interface choices and how it is the responsibility of good designers to default to the right behaviour, especially when the options are complex.

<img src="http://images.ted.com/images/ted/tedindex/embed-posters/DanAriely-2008P.embed_thumbnail.jpg&amp;vw=432&amp;vh=240&amp;ap=0&amp;ti=548"/>

Dan Ariely asks, Are we in control of our own decisions?

Syndicated 2009-05-22 20:08:31 from Bryan Clark

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