The Fedora booth has been well populated by Fedora Ambassadors from all around Latin America from Brazil to Mexico. For someone from the insular world of the United States, it's awe-inspiring to watch the ambassadors in action. Even though some speak Spanish and others Portuguese, they cheerfully work out their differences in language and laughingly toss jokes at one another. A line of potential Fedora users stretches out from the booth, entertained to watch interviews of Fedora ambassadors and developers as they wait to sign up for a FAS account and get the Brazilian Fedora 11 spin.
The conference is huge. And very oriented on free software. I attended LinuxWorld in San Francisco once and the crowd was roughly this size. The type of attendee is very different, though. Where LinuxWorld seemed to have an abundance of businessmen looking to buy or sell a solution to someone else, FISL seems populated mostly with enthusiasts eager to meet up with fellow contributors to the projects they are involved in. A very nice crowd to watch and try to interact with despite my limited Portuguese.