As we distributed the bunnies, it was very interesting watching us cross The Tipping Point as awareness of us (well, at least our tradeshow booth, and maybe our product) began to rise exponentially.
Also, all sexism aside, the bunny promotion would have been quite ineffective if there weren't a much higher percentage of women in the accounting software business than in normal IT. It was very obvious which gender was and was not bunny-focused. Not that this should be very surprising, I suppose, but it's interesting to note since women are of course badly under-targeted in technology marketing. That's probably a major reason why the gimmick was successful.
Gratuitous Misuse of Technology
Except in the US (where there is a person named Mr. Meese), Google Trends says mooses are more common than meese. This is of course very disappointing to me. In an incidental but Linux-related note, Finland is by far the most opinionated on the topic, with almost no searches for "meese" compared to "mooses."