19 Jul 2000 Dodger   » (Journeyer)

July 19th, 2000 - 11:55am CDT

jpalme2000 brought up Big Brother in his diary entry today and that reminded me that I always want to post something about that show. Even though CBS has always said that the show was started boost ratings, I think they have another motive behind it. The show plays five days a week, and from the shows that I watched(before coming to this conclusion) the people in the house aren't shown that often. Most of the show is filled with interviews of family members, occasional happenings in the house, and lots of commercials. With so little "meat" it's a wonder the show is popular. However, there is one thing that makes up for all of this. They have four live feeds(with audio) on their website that run all the time. The website has plenty of interviews, goings-on, and ads. I really think that the television show is just a hook to get people to watch the live cameras on their website. The feed is continuous, so people can watch it whenever they like, for as long as it's interesting. Meanwhile, CBS gets lots of info about how many people are watching, what banner ads they click, how often the revisit the site, etc. I really think that CBS is using the show as a test market for online broadcasting. They don't have anything to lose with their ratings being as terrible as they are(were?). I think the Internet is going to see a lot more of this type of content in the future.

Then again, maybe I'm wrong and CBS is only doing this to get hits, but JenniCam and others seem to be making a living off of it.

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