You can't fault the Novell guys for trying and SLED 10 isn't a bad product. It is just that you just can't buy a community like Ubuntu's, nor can just expect one to grow absent any structure. This is something which has become more and more apparent in recent weeks. You need things for it to grow on and gardeners to channel the growth into some sort of order. But mostly you need the right frame of mind. As Jane Silber said at Ubucon, "We started by getting the community right and then the company, rather than other way around". It says a lot that the COO of a company would come to a small community gathering and not be there to tell us about how great the company was (well, maybe we already knew that...). In fact, the only time the Canonical people took the floor was when asked to and then only for a few minutes.