Microsoft's new tactics

Posted 26 Jan 2001 at 17:03 UTC by mobius Share This

MS has started using some familiar terms and ideas lately...

My uni has recently acquired a "student Consultant" from Microsoft. This person is an undergrad who has apparently got some friends at MS. Anyway, we're now being bombarded by microsoft 'events'. The first one was an info session, the sort where they give a presentation and take resumes. Fine, no complaints with that.

The next one, however, is a Windows 2000 Installfest. This boggles me, since I don't see much point in everyone getting together, putting in the CDs, and watching the installshield. Whee.

The other thing which MS is doing is www.studentdev.org. If you visit the site, the site name is "Microsoft(c) studentdev.org".

MS is apparently trying to change its image in exactly the way Denny suggests in the softwarefreedom article. It's a .org dedicated to microsoft products, with some e-group features tacked on. [on the bright hand, it doesn't appear to be very widely used]. From that and the 'installfest', I assume that MS is trying to create a sense of community similar to that of Linux. I won't be surprised when I see a local Microsoft(c) WUG.

Maybe all this means is that MS is getting a clue about the power of community. Maybe it means that even more uni grads are going to be propreitary programmers. I don't really know. In any case I'm considering attending the 'installfest', with copies of RedHat. ;)

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